Winston Hospitality, Inc., was originally founded in 1991 by Robert W. Winston. The Company was created on Mr. Winston's philosophy that a hotel management company's vision should be aligned with ownership values and expectations, focusing on long-term success through providing excellent customer service and high quality accommodations.
This philosophy created a management culture that proved to be very successful. In its first six years, Winston Hospitality grew from managing one hotel to managing thirty-eight hotels, including over 5,500 rooms. These 38 hotels were owned by Winston Hotels, Inc. and included both upscale, premium limited-service and extended stay hotels. The Company managed most of the hotels within the Winston Hotels portfolio until late 1997, at which time Winston Hospitality was sold to CapStar Hotel Company, a publicly traded hotel management company. Combined, Winston Hotels and Winston Hospitality asset managed 65 hotels with over 8,700 rooms between 1991 and 2007.
Winston Hotels, Inc. was a hotel REIT publicly traded on the N.Y.S.E that was founded by Mr. Winston in June 1994. Winston Hotels developed, acquired, and rehabilitated upscale, premium limited-service and high-end extended stay hotels. In 1994 Winston Hotels owned 10 hotels. Under the direction of Mr. Winston as CEO, Winston Hotels continued to grow over the years and prior to the time of the sale of Winston Hotels to Inland American Winston Hotels, Inc. on July 1, 2007, Winston Hotels owned 50 hotels in 18 states with a total of 6,782 rooms.
In September 2007, Winston Hospitality, Inc. was re-established to manage, acquire, develop, and rehabilitate upscale, premium limited-service and high-end extended stay hotels. The Company's senior management team has a combined total of 60+ years of hotel experience with the same philosophy and values of quality and customer service that have proven successful since 1991. The Company currently manages five hotels. These hotels consist of a Courtyard by Marriott in Chapel Hill, NC, a Hampton Inn in Ponte Vedra, FL, another Courtyard by Marriott in Jacksonville, FL, a Starwood Aloft hotel in Birmingham, Al and an independent hotel, The Winstar, in Thackerville, OK.
Winston Hospitality and its executive team have been recognized by several brands, as well as our guests, for excellence in operations and development. Our achievements include: Gold Award and Platinum Award for Excellence in Guest Satisfaction from Marriott International; Most Improved Service Awards from Hilton Hotels; Circle of Excellence Award from Promus Hotels; Developer of the Year from Hilton Hotel Corporation; and Best Hotel Dining from Connecticut Magazine.
Winston Hospitality's structure allows for frequent, open and consistent communication to ensure that each hotel management team is focused on overall hotel operations. Corporate support staff ensures that each hotel takes a proactive approach to hotel operations and quickly adapts to potential changes in the local market. The primary focus is to communicate expectations for maintaining quality accommodations and providing excellent customer service while driving financial performance. The Company's executive team is actively involved with each hotel to ensure that all expectations, including those of ownership and of the franchisor, are exceeded.
Sales, Marketing and Revenue Management
Winston Hospitality intensely focuses on its sales and marketing efforts in order to maximize revenues and achieve RevPAR growth that outpaces the competition. Through its Regional Director of Sales and revenue management efforts, the Company drives average daily rate and occupancy at each hotel and is able to mentor and support the sales and marketing team at each hotel.
The sales and marketing team designs annual business plans unique to each property. These plans analyze current and historical market conditions and project future industry trends and market demands. The business plan details specific steps each hotel will implement to best position each property to be the leader in the local market.
The Company takes pride in having the most qualified sales teams in place to develop and execute successful strategies in our competitive markets. Our approach focuses on building long-term relationships with our clients.
Winston Hospitality provides end user support for all hotel and corporate office technology platforms. Use of leading edge web-based infrastructures requires minimal additional back office investment for the hotels beyond standard brand franchise PMS infrastructures. The Company's departmental alignment with information technology provides effective and efficient business solutions quickly with essential end user buy-in.
Utilization of web-based systems provides streamlined business processes, as well as integrated communications and collaboration tools which create operating efficiencies that enable each hotel management team to focus on operating the hotel and providing the best guest experience possible.
The Company's state of the art Document Management System provides instant electronic access to information in all phases of the asset life cycle, from construction, to the day-to-day accounting processes, to the eventual sale of the hotel. This "paperless" environment creates seamless secured communication between the corporate office and the hotels and enables easy distribution of information and documentation between all levels of the organization. This is an environmentally friendly business practice that also reduces the need for offsite storage at both the hotels and corporate office.
The Company has a dynamic web-based business intelligence system that provides financial, investment and operational analysis. This integrated, real-time application links all labor costs, vendor expenses, property revenues and market financial data. This enables each hotel to respond quickly to developing trends and manage each hotel in a more proactive and efficient manner. This system also offers consolidation and roll-up reporting for analysis. Integration with the Company's accounting system provides streamlined purchasing, payables and consolidations for true real-time visibility.